About FindBroadband

You are not overpaying for your broadband because you did anything wrong. You are overpaying because the industry quietly counts on you being busy. The new customer down the road gets the cheap price. You get the loyalty tax, the same line and the same speed and the same wire under the same pavement, for more money and nobody sent a letter to mention it.

FindBroadband is an independent UK broadband comparison site and it exists to close that gap in about ten minutes, in your favour.

That is the whole job. We are not a media company with a broadband section bolted on, nor a search box that calls itself impartial while sorting the results by who paid the most. We are a comparison site for people who are tired of being managed.

We make money when you switch through us. Every UK comparison site does. We will not pretend otherwise, because the pretending is the part that should worry you.

When you sign up to a deal you found here, the provider pays us a commission. That is the model, start to finish. What it does not do is move the rankings. The order you see is built around your real cost across the whole contract and no provider can buy its way up the list. Where a deal is paid to sit above the default order, it is labelled, in the open, where you can see it.

Could a provider buy its way past all that? Some will try and we would be naive to pretend the offer never lands. So here is the falsifiable version: our list is sorted by what you pay, not by what we are paid and the day that stops being true is the day this paragraph comes off the page. Watch the paragraph.

Using the site is free. No fee, no card. Our money comes from the provider when you switch, never from you.

A promise about rankings is only worth as much as the data underneath it. We have also written down exactly how we rank and where every figure comes from, sources and refresh dates and all, because "trust us" is not a method. Deal prices and availability come straight from the providers and are refreshed every day, so what you see is never more than a day old. Speed and coverage figures come from Ofcom's Connected Nations dataset, the regulator's own quarterly count and every postcode is mapped to its area using the Office for National Statistics' lookup.

Three things and they are not on a poster in a breakout room.

Accuracy over flattery. If a deal is bad, we say it is bad, even when we earn commission on it. A comparison site that likes everything is just an advert with a search box.

The reader is the only sane person in the room. You are busy, you have a life and you have not read fourteen pages of terms to find the activation fee filed under "free installation." We read them so you do not have to and then we tell you the bit that matters in plain English.

We are not anti-provider. We are anti-bullshit. BT pulling a stitch-up gets called out. BT shipping something genuinely good gets credited. We hold everyone to the same standard, ourselves included, which is the only way the praise ever means anything.

We will, at some point, get something wrong: a price that drifted, a stat that aged, a deal we read too kindly. When you tell us, we check it against the source and fix it, usually the same day. A correction in public beats a defence in private.

Questions, corrections or a deal we have got wrong: Contact us. We would rather hear it from you than read it in a screenshot later.