What counts as overpaying?

You're overpaying when there's a cheaper deal at your address from a different provider, and it's at least as fast as what you have now. Cheaper but slower is a downgrade and we exclude those.

Why does this happen?

Most UK broadband contracts lock in a discounted rate for 12 to 24 months, then roll on at a higher 'out of contract' price. Ofcom's 2024 data shows out-of-contract customers pay an average 31% more than new customers on the same line.

Why do you need my exact address?

Available speeds and prices vary house-to-house, not just postcode-to-postcode. The diagnostic only works at address (UPRN) level so the verdict reflects deals you can actually order.

Will you sell my data?

No. The optional email + contract-end date you can leave at the end goes into our renewal-reminder list (powered by Klaviyo); unsubscribe one click any time.

What if I'm not overpaying?

We tell you plainly. You can drop your contract-end date and we'll email the live cheapest deal at your address 45/30/14/7 days before your renewal — that's when prices typically start moving.

Am I overpaying for broadband?

Almost every broadband contract is built the same way. You sign up at a cheap introductory rate for 12, 18 or 24 months, and when that term ends the price quietly rolls onto the provider's standard "out of contract" rate. Nobody phones to warn you. The discount just stops, and most people only notice months later, if at all.

It is not a small gap. Around 40% of UK broadband customers, roughly 8.7 million homes, are out of contract right now, and in 2024 they were paying about a quarter more on average than people on a current deal for the very same line, rising to over a third more for anyone who buys broadband on its own. That is the loyalty penalty, and it exists for one reason: providers bank on you not checking.

The cost compounds quietly. Someone paying £45.00 a month on a deal that started at £28.00 is £17.00 over every month, £204.00 across a year and the better part of £408.00 by the time most people next take a proper look at the bill. The mid-contract rises providers slip in along the way only widen it. Ofcom's 2025 rules on mid-contract rises set out what they are now allowed to do and what they are not.

Most comparison sites show you a wall of new-customer deals and leave you to work out whether your current one is any good. Ours does the opposite. You give it four numbers off your latest bill, it compares what you pay against the cheapest fixed-line deal at your exact address that is at least as fast and it tells you the gap in pounds and pence. No wall of deals, just a verdict.

The prices come from a live UK broadband feed refreshed daily, and the address is matched at property level through Royal Mail's database, because what you can actually order varies house to house, not just postcode to postcode. We judge you against fixed-line deals only, since mobile broadband is a different product with different trade-offs. If a cheaper 4G or 5G router happens to exist at your address we will mention it, but never as the headline verdict.

The rule is deliberately strict: a deal only counts if it is cheaper and at least as fast. Cheaper but slower is a downgrade dressed up as a saving, and we will not put it to you as one. Same speed for less money counts. More speed for less money counts for more. We also leave out your own provider's new-customer offers, because those rates are rarely available to existing customers, so the deals you can genuinely switch to sit with someone else.

Switching is no longer the ordeal it was. Since One Touch Switch went live in September 2024, you contact the new provider and nobody else: they arrange the move, your old line cancels itself and on a like-for-like swap it can happen in a single day with no gap in service and no engineer. Switching when your contract is up is simpler than it sounds, and what happens on switch day covers the day itself.

If you would rather wait until nearer your renewal, leave your contract-end date at the end of the diagnostic and we will email you the live cheapest deal at your address in the weeks before it lapses, which is exactly when the price tends to jump.

You are overpaying when there is a cheaper deal at your address from a different provider that is at least as fast as what you have now. Cheaper but slower is a downgrade, so we leave those out.

Most UK broadband contracts lock in a discounted rate for 12 to 24 months, then roll onto a higher standard price. In 2024, out-of-contract customers were paying around a quarter more than people on a current deal for the same line, and over a third more on standalone broadband.

Because the speeds and prices available vary house to house, not just by postcode. The diagnostic only works at full-address level, so the verdict reflects deals you can actually order rather than ones that stop at the end of your street.

No. The optional email and contract-end date you can leave at the end go into our renewal-reminder list and nothing else, and you can unsubscribe in one click whenever you like.

We tell you plainly, no invented saving to push a switch. You can still drop in your contract-end date and we will email the live cheapest deal at your address before your renewal, when prices typically start to move.