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How we rank deals and where our data comes from
The short version: we rank on what a deal actually costs you, not on what it pays us. Here is exactly what is behind every number on this site.
Three sources sit behind every page on FindBroadband:
- Broadband deals. Live availability and pricing come direct from the providers through a specialist data partner: the introductory price, contract length, any mid-contract price-rise rule, and any setup or router charge.
- Speed and coverage: Ofcom Connected Nations. The regulator's official quarterly fixed-broadband dataset. The median download speeds and superfast (30 Mbps or faster) and gigabit (1 Gbps or faster) coverage figures on every area page come straight from it.
- Postcode to area mapping: ONS NSPL. The Office for National Statistics' postcode lookup, used to map every UK postcode to the right local authority and region.
By default, deals are ordered by overall value: what the deal really costs you over its term, not just the headline monthly price. If you would rather keep it simple, switch to Cheapest to sort by the introductory monthly price alone.
Whatever the order, every deal shows its contract length, introductory monthly price, and, where the provider discloses it, any mid-contract price-rise rule, so you can always compare like for like. Crucially, the order reflects value to you, never what a deal pays us.
Every deal click goes through an affiliate tracking link to the provider's own site. If you sign up after clicking, the provider pays us a referral commission. That is how the site stays free to use.
Commission never changes what we show you or the order it appears in. Editors and the ranking do not adjust results based on what a deal pays. On the rare occasion a deal sits above its natural position, we label it as sponsored.
- Deal prices and availability: refreshed every day, so anything you see is based on data less than 24 hours old.
- Speed and coverage: updated each quarter, when Ofcom publishes a new Connected Nations release.
- Postcode mapping: updated monthly with the latest ONS release.
If a deal price or area stat looks off, tell us. We re-check our data daily and will fix any value that has drifted.
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