NOW Broadband guide
Is NOW Broadband down? Live outage tracker
NOW Broadband is Sky's budget brand, and it runs on Sky's broadband, which in turn runs over Openreach. That means a NOW connection uses the same national fibre and copper as Sky, BT and most others, with Sky's own systems behind it. So a NOW outage is one of two things: a fault on the Openreach line into your home, or a problem on the Sky platform NOW depends on, which can hit a lot of customers at once.
NOW problems split two ways.
The first is a line fault on the Openreach connection to your property, usually local to a home or a postcode area, from a cabinet, exchange or FTTP issue. The board above and your neighbours are the quickest check: only you, it is your line or your kit; the whole street, it is a local Openreach fault.
The second is a Sky-side incident, because NOW runs on Sky's broadband platform. A core, DNS or platform problem on Sky's side can take NOW customers offline even when the line is fine, and it can hit Sky's own broadband and TV at the same time. When that happens there is nothing to fix at your end; it comes back when Sky fixes it.
NOW Broadband signed Ofcom's Voluntary Code of Practice on Broadband Speeds, so it has to quote you a minimum guaranteed download speed at sign-up. If your line consistently falls below that minimum and NOW cannot restore it within 30 days of your fault report, you can leave the contract penalty-free.
That is the guaranteed minimum, usually well below the headline number, so check your contract before you escalate.
For a total loss of service, Ofcom's automatic compensation scheme pays £10.34 for each day you are completely offline beyond two full working days from your report, credited automatically. NOW's prices can rise mid-contract in line with the Sky model, so check the rise terms in your deal.
NOW's support runs a scripted check, and evidence moves it fastest. Run a speed test on a wired ethernet connection rather than wifi, and if it is below the guaranteed minimum on your contract, say so to push the case into a fault investigation. Packet loss on a wired connection is stronger still, because a line or sync fault can often be confirmed remotely and an engineer booked.
If you get nowhere, you can escalate to alternative dispute resolution. NOW is covered by CISAS, the independent ombudsman scheme used by Sky, and you can take a complaint there after eight weeks without resolution, or sooner if you are issued a deadlock letter.
Because NOW runs on Openreach, switching to another Openreach provider like BT or TalkTalk puts you on the same physical line, so it will not help with a line fault, though it will if the trouble was on the Sky platform. For a genuinely different network you want Virgin's cable or a full-fibre altnet where one reaches you. The deal finder above shows which networks actually serve your address rather than the "up to" figures in the adverts.
